Product and Line Extension within Telecommunication Industry

The market has become saturated. Competition has increased, and substitutes are endless. All industries are doing their best to thrive in the market.

It is no longer about who can profit more but sustain longer in the market. Many companies become obsolete with time. However, this might not be the case with the telecom company.

Telecommunication is different from other industries. It comes under the federal jurisdiction of a country because it is part of the nation’s source of communication.

Communication is the key to any nation’s infrastructure and development. Wireless networks bring nations closer which is why there are certain rules and regulations, applicable only to telecommunication companies of any country.

Neither starting a wireless network company nor shutting it down, aren’t easy. Each of these steps has to meet specific terms and conditions and even then shutting down a company isn’t an option.

Depriving the current customer base of communication is the hardest part that the government’s technology and communication department worries about.

There isn’t also much room for service extension either. There is a limitation in this industry. Companies can go so far as to provide ease to customers with packages, services, and network strength.

In the end, there is a limit that all network providers face and then creativity is what really matters at this point. Wireless network providers have adopted product extension alongside line extension.

This is where companies need to be creative and add more products to their services, like; cable TV connection, streaming services, and mobile phones, variety is the key here.

Independent authorized retailer companies such as Mobilelink or Mobily have the ability here to gain more customer base in the market, with the right approach they are even capable of delivering the upper hand to their respective network providers. In this case, the former is to Cricket Wireless and the latter to AT&T.

Product and line extension within the telecom industry depends on creativity and out-of-the-box thinking. Companies need to realize their limits and the lengths they need to cross to gain the market lead.