Mobilelink: From a Thriving Business to Successful Venture
Every business starts small. All the giants in the market had to roof through the same journey to be a market leaders. The struggle to earn a name in the market is always the same for every company. The only place where they have to differ is the strategy because it has to coincide with the nature of their business. A telecom retail outlet company, Mobilelink USA, started small like any other venture in 2005. Its owners Furqan Ken Khan, Salman Khan, and Yousuf Meghani had to face the same challenges as any other owner of a new startup. Mobilelink was launched with three stores in Houston, Texas, and nearby locations. It writhed in its first year and suffered serious financial losses and caused owner morale depletion. It was in total defiance with success. Ken Khan was compelled to restrategize his business tactics and he changed his business plan from a market-driven organization to a customer-driven organization. He was able to analyze the main propulsion in sales was custo...