Blogs

Companies have fought over their goodwill in the market over the years and have adopted numerous strategies to win those battles. The fight over who has a great value proposition in the market has always been the market leader in the end. Pepsi and Coke are the old and well-known examples of this war. They were once together and used to be called PepsiCo. After it split up into two, they have been at each other’s throats since the 1970s. It started with Pepsi’s challenge in 1975 and it was proud of its taste for years. In 1986, Coke’s new taste turned the odds around. This skirmish has been fought on social media and even in space. Another great example is Nintendo vs Sega. Sega announced its tagline by directly targeting Nintendo “Genesis does what Nintendo doesn’t”. This enraged a war between the two and this went on for decades from the 1980s to the 2000s. Sega v/s Super Nintendo At last, Super Nintendo was victorious but was soon ousted by Microsoft and Sony. Apple and Micros...

A user’s intent, personality, behavior, qualification, and lifestyle are perceived to be unique for marketers. This is why each user is considered to be an individual. SEO looks at this aspect as an opportunity to predict each possible keyword input and search result possible. There are numerous ways to express a query and there are various possibilities to resolve it. Graphology explains each individual has a unique signature in his/her writing style. It is very rare for two persons to have the same writing pattern. SEO takes its basic roots from this theory and aims at analyzing all the possibilities for any search to be entered but to provide the exact information possible. Such as, there are different ways to write “Cricket Wireless prepaid plans” “Cricket prepaid plans” and “prepaid plans Cricket” all of these keywords aim to seek information about prepaid plans offered by Cricket Wireless. Search engine optimization analyzes these keywords and works as LSI (Latent Seman...