Blogs

Marketing revolves around the statistics used in analyzing potential leads. These leads are the targeted audience for future marketing campaigns. The stats acquired from the marketing campaigns are interpreted and used for future potential market expansion. Marketing stunts involve various mediums and numerous analytics but video marketing is considered to be the most effective form of marketing. The data gathered from video marketing campaigns provide an in-depth analysis of consumer insights. What interests them, why were they so compelled to watch the video, and what made them stay rather than scroll up/down? All these questions have a constant variable and that content representation. According to Prof. Jeremy Yang, the appearance of your product isn’t crucial but its representation and association with the right subject matter in the video ad. Such as Cricket Wireless’ association with its animated characters; Miles, Barry, Rose, Lucy, Mia, Chip, Ramon, Dusty, and Dante, h...

The COVID-19 pandemic changed the entire world’s economy. Inflation, unemployment, and lockdown caused a great downfall. Many start-ups and businesses were shut down and suffered. Most businesses had adopted the e-commerce business model. Drop shipping had increased sufficiently during the pandemic as the lockdown was in effect. To keep the daily products rolling and prevent the public from going out, online shopping grabbed a huge hype in the business world. Many people who had lost their jobs adapted brick-and-mortal business models and sold homemade or any other retail products. Making a living during those times was hard but technological advancements gave business operations and functionalities a new wind. Network carriers and wireless network providers played a vital role in this transformation by providing fast and instant internet services. Network authorized retailers also played a significant role by keeping the stores open and providing great services to their users. ...

Business transactions have been existing ever since humans gained the understanding of exchanging one good for the other, greatly known as the Barter System in economic terms. Later, this exchange of trade began to be used in return for a good or service. This exchange has evolved throughout the ages. The official transcript of the digital business transactions recorded in history was conducted in 1984 by Jane Snowball, a 72-year-old, using the device called videotex which comprised of television and landline. This device was considered to be a great invention in video conferencing. From 1984 to 2010, it was considered to be an official medium of video conferencing. Likewise, the retail market has evolved throughout time too. From traditional street markets to widespread self-service retail stores such as Walmart, Target, Costco, and others. Digital stores are on boom after the pandemic. Amazon is the testament to this statement. According to a Statista report (2021 ...